Design Research and Methodology / Project 3
Name: ALYSSA AISYAH BINTI 'ARIEF NASRAN (0364017)
Design Research Methodology (RES60604) / Section 1
Design Research Methodology (RES60604) / Section 1
Bachelor of Design (Hons) in Creative Media
INSTRUCTIONS
PROJECT 3: RESEARCH DESIGN - PRIMARY DATA
Research Design - Primary Data
For assignment 3 of Design Research Methodology, we are to conduct primary
data collection to supplement our research and perform an analysis of the
collected data. The type of data collection method we use was in our
choice, as it is dependent on our research topic, problem, objectives, and
questions. A few methods that were generally suggested were:
- Questionnaires
- Interviews
- Focus Group
- Observational
As my research focused more towards exploring subjective aspects and aimed
to understand motivations and behaviors, it was more qualitative in
nature- thus I had chosen qualitative data collection methods. The 2 in
particular being:
- Interviews (Structured) with industry professionals
- Focus Group
Fig 1.0 Research Design Primary Data PDF
FEEDBACK
Week 9
General Feedback: When doing an interview with professionals in
the field- use the email format given and do not use personal email to
contact them, but your school email.
Specific Feedback: Try to get interviewees responses by the end
of the week and format them neatly in the slides, make the text bigger
and use more slides if necessary as to not have text congestion and so
the text too small too read
Week 10
General Feedback: Ensure that there are no grammatical
errors and that the introduction is sound and professional
Week 11
General Feedback: Separate and keep the most helpful and
informative data to use in the research, unsatisfactory data may be
omitted (such as ones that do not relevant answers)
Specific Feedback: Well done on getting responses back from
interviews, make sure when it is put into the slides that the
information is neatly organized. Everything else is ok, keep up the
good work
Week 12
General Feedback: Find trends and differences in answers for
data analysis
Specific Feedback: Continue in analyzing all the responses from
individual interviews and focus group
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